In today’s world, people’s attention span has dwindled to seconds. While this is a staggering fact, it is one to keep in mind when creating any type of content for your social media and website.
Images are one of the best ways to grab and secure a viewer’s attention—more than any other type of content. The human brain can recognize a familiar object or photograph in an impressive 100 milliseconds—link your content to your brand and you’re onto a winner.
Have you considered the role your social media plays in growing your business? Have you thought about ways to create more engaging content? Your social media profile is more critical to your business than you might think. It doesn’t matter if you are a large company or a small business, using social media tools at your disposal is one of the keys to success.
With over a billion users logging on each month, Facebook is a highly useful platform for people to learn about your business, for your business to communicate with people, and hopefully convert visitors to customers. But there are some elements you must have in place for this chain of events to take place, two of the biggest being your design characteristics and images.
People are visual learners and often more attracted to anything that has images in comparison to solid written content. Images can hold a person’s attention for longer and make them more willing to read. A recent statistic claims that social media posts with relevant images produce 650% higher engagement ratings than those that only have text.
Not only that, but according to research, posts that have an image as the main focal point, receive up to 94% more views than posts that feature no relevant attached image. When creating a new image for sharing with your viewers, it’s essential to consider the user experience (UX). In fact, every business should put user experience at the top of their priorities if they wish to grow their customer base and satisfy their viewers.
The Pillars Of Design
Have you been curious about how you can get started designing an image that will work for your Facebook and other social media needs?
Getting over the creativity part is the hardest, but if you have an idea, run with that. For those that have a concrete concept, you will need to know these few basics on how to get the most out of your image in terms of whether you use it for posts or choose an image for your profile/cover photo. In this instance, we are talking about Facebook posting pictures.
The design is a considerable portion of how successful the image will be and how your audience will receive it. You will want to know when to be more reserved and when to be bold or brash. You will need to know when to use your wisdom on the quantity of text versus leaving open white spaces. When including text in your image you should spend some time picking the best font. The best thing to do is play around and see which font works with the design and message that you’re trying to convey.
Image Size Matters
The size of your image is going to matter quite a bit when it comes to Facebook. Have you ever tried to upload a fantastic picture of yourself for your profile pic only to find, Facebook won’t resize for you? This can be a significant pain, especially for those that aren’t used to resizing or don’t possess the applications for image resizing, because Facebook isn’t going to do it for you.
When it comes to the size of your profile pic, cover pic, and any image you want to circulate Facebook, you should observe the basic sizing rules. The square in which your profile pic goes should be only 180×180 pixels; comparatively, your cover image can be 820 x 312 pixels. When adding these pictures, always remember to look at the full pictures you are uploading. What viewers will see on your timeline is the total image, not the cropped version.
Not all of your Facebook posts are going to have the same sizing dimensions, and it is important to know the difference. For images you are putting on your Facebook feed, the optimal size for best viewing is 940 x 788 pixels. When creating a Facebook ad, you will want to adjust your image too. The Facebook ad is when you have a descriptive text above your image, and these pictures should be at 1200 x 628 pixels for optimal effects.
Increase Engagement With The Perfect Image Colours
While size is paramount, it isn’t everything you need to take into account. The image and font color can make a huge impact, on the effect you have on your audience. Did you know that different types of businesses are associated with specific colors? Colors can also create feelings. It is essential to know which work best for the message you are trying to send if you want your Facebook post to be a success.
While some companies will opt for using many colors, almost like an explosion happened on their image, sometimes this is unnecessary. Using two intense colors can be just as effective. In 2019, one of the hottest colors that seems to be making its way around the internet is Living Coral. This rich, yet subtle orangish pink infusion works very well with blues. Another huge color in 2019 is Ultra-Violet. This purple hue has been around for a long while, but lately, it has been at the top of the list for many big-name companies to incorporate into images.
Turquoise has been a smash hit for a few years now, and it shows no sign of slowing down. One of the best examples of this shade of bluish-green can be noted by big-name jeweler Tiffany & Co. When using one of the three colors listed with just one other color, you’d be surprised at the results you will receive.
Many stunning color combinations work in threes, but the main reason people enjoy the tri-color effect is versatility. You can choose a solid background color, font as one color, and symbols as another. Depending on your style or layout using a 3-color palete might be more productive and alluring than the typical duo.
Colour is highly important when it comes to Facebook images. Too similar to the actual site colours and you might not be eye catching enough to stand out, too bold and people may scroll away. Finding the balance between striking and subtle is needed for this type of imagery.
How To Curate Content
Generating content isn’t as difficult as you might think. Sure there are times that it can get pretty complicated and at times frustrating, but taking it a step at a time is critical. There are many resources out there that can give you a helping hand with making amazing, fresh content. There are also many software options for people to use to create content. With some you can download stock content and tailor it to make it relevant for your business.
One of the areas you should focus on is being cohesive. Things that look out of balance won’t translate well to a viewer. They may think it looks off, and decide they are no longer interested in the message you are sending and will scroll right on pass. Remembering the goal is to create engaging content that works, you can do one of two things.
You can create or edit a Facebook post template your viewers will associate with your business, or you can change up your post each time to give viewers diversity. Neither of these are wrong and each has a proven track record on how they have gained and held viewers’ attention while getting more people to follow their brand if they hadn’t known about the company previously.
If you don’t have the time to make any content, you can always outsource someone to do it for you. There are many options, including hiring a freelance graphic designer or a social media expert who will know everything from A-Z on social media.
Social Media Content That WORKS
There are tons of ways you can share content with your viewers. You can decide which of the following are right for your business brand, and which would apply best, but all have been shown to work incredibly well to increase engagement and convert viewers to customers.
Has one of your customers taken a picture of your products or a service you performed? Share it on a separate post, thanking them for being a loyal customer. Not only is this something special you can do to reward the customer, but it also sends the signal that you care about your customers and that you hear what they are saying.
Cut right to the chase and give your viewers all the info with a well-crafted infographic. These combine the beauty of images with useful info and statistics that are easily digestible by almost anyone of any age. The best part about infographics is you can create multiple designs on a variety of topics. You’ll get the best response if you choose to do an infographic based on your niche.
Humourous Content and Ads
Everyone loves to laugh. Don’t take yourself so seriously at times, because we guarantee your customers want to see the humorous side to you too. Memes, photos, and ads that have humor are more likely to be enjoyed, which is excellent for getting more likes and shares!
There are numerous methods to look into when creating images for social media, and more specifically Facebook. Once you decide on the method you want to use to make your images, there are even more types of images you can now pick from to use for your business.
Colour coordinate the images or include your logo and make it instantly recognizable. Facebook is social so create images that will drive engagement, brand awareness, and most importantly, sales.
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