4 Expert Tips to Take Your Website to The Top

So, you’ve got a new website and it looks awesome, thank you very much. Now you can sit back and let your website do its thing, right? Well, not exactly. When it comes to maintenance, websites are kind of like cars. To keep your car in good condition so it will perform well, you take it in for regular oil changes, tune-ups, and repairs. Similarly, if you want your website to function as a viable part of your business, you need to perform regular maintenance to ensure its effectiveness.

Here’s how you keep your website running smoothly so it can effectively increase brand awareness and drive traffic to your business:

1. Build it Right the First Time

A good car starts with a well-built infrastructure. The success of your website also depends on the strength of its foundation. So, if you want a great website, you need the right person to build it correctly to begin with.

Today, there are many website programmers and website building platforms available to address the needs of business owners. But how do you know which one will be the best fit for your company? Just as you’d do your research before purchasing a car, there are questions you’ll want to ask yourself before investing in a new website:

  • What is the primary goal of your website? (What do you want it to accomplish?)
  • Which websites do you like and why? What are the characteristics you’d like to emulate on your own website?  
  • What is your budget and time allowance?
  • What features do you want your website to have?

While these questions will help you narrow down your needs so can make an informed choice, there are many other factors to consider when selecting a website builder. For example, you’ll want to find out how the website will handle product and content management, pricing, SEO features, and social media integration. Additionally, you’ll want to ensure that the website is responsive, easy-to-navigate, and user-friendly.

Typically you test drive a car before deciding if it’s the right one for you. Likewise, it’s a good idea to ask your website builder to show you screenshots and live demos of how your finished website will operate to determine if the user interface is intuitive enough for you.

 2. Updated Your Website Lately?

Just as you frequently wash your car and change out the deodorizer and vacuum the interior, you need to regularly update your website to keep it fresh and relevant. Websites that aren’t updated regularly quickly become out of date and static. If there’s nothing new on your website that’s worth checking out, there’s little reason for visitors to return to your site.

Give visitors a reason to return to your site with fresh content.
Give visitors a reason to return to your site with fresh content.


Take some time to add a bit of industry news, highlight a new product, feature a story on a local expert, or include a post about recent or upcoming company events and promotions. These days, curated content is all the rage. It takes less time than creating all original content, while infusing your website with fresh, relevant material. 

Another aspect of maintaining an updated site is reviewing its design and functionality. Consumers often associate the quality of goods and services with the appearance and condition of a brand’s website, quickly navigating away from outdated or poorly formatted pages. In addition to a facelift, tweak all the features on your website to make sure they contribute to a streamlined navigation experience.  

Maintaining an updated website shows consumers you care about your business, that you’re industry savvy, and that you have a lot to offer your customers.

3. Make Your Website a Traffic Magnet  

A good looking car naturally draws attention. Unfortunately, you can have the best-looking site on the internet, but that doesn’t mean it’s going to get noticed.

If you want your car to dazzle, you’ve got to wash, wax and polish it. If you want people to easily find your site online, you need to do a little work to make it outshine all the other websites competing for consumer attention. Search engine optimization (SEO) will help you draw traffic to your website on a consistent basis.


When your business is easy to find online, you increase your potential to attract new customers
When your business is easy to find online, you increase your potential to attract new customers


There are a variety of ways to optimize your site for better visibility, including:

  • Creating keyword rich page titles and meta descriptions
  • Adding your business to directories such as Yelp, Manta, and Google Places {Read How Here}
  • Creating backlinks to your website
  • Optimizing your website content with Google-friendly search terms
  • Using social media

Increasing visibility for your website by implementing SEO practices may take a little extra time and money, but it’s worth it. Why? Because consumers usually check out your website online first before paying a visit to your store, as demonstrated by the statistics below:




When your business is easy to find online, you’ll attract new customers and drive traffic to your website (and your physical store location too).  

4. Make Your Website a Community Hub

MG owners often feel a sort of kinship with fellow MG drivers, forming clubs and associations with like-minded folks. Similarly, online consumers tend to gravitate to the products, services, and brands they feel a connection with. 

“One way to build engagement and keep members and supporters coming back to your website, is by creating a sense of community – one that starts a conversation that engages visitors by offering valuable information and ideas.”

Source: NTEN.org

Websites with high volumes of traffic generally have active comment communities, along with interaction from brand representatives. Taking part in your website’s dialog section increases the credibility of your business. Linking your website to social media channels is another effective way to connect on a personal level with potential readers and customers, as well as keeping them engaged in your brand’s community.


Connect on a personal level with consumers by creating a sense of community on your website.
Connect on a personal level with consumers by creating a sense of community on your website.


Don’t Procrastinate Website Maintenance

If you want to impress new clients, you don’t pick them up for a lunch meeting in a broken-down, paint-splotched, rusted out Pinto that hasn’t been cleaned or properly maintained in years. The same goes for your website. As an important representation of your brand in the online community, your website is an essential tool for attracting potential customers.

Websites, like vehicles, require regular care and maintenance. Neglect makes your website look outdated and unappealing, which could potentially damage your brand’s credibility. Start implementing the website maintenance tips in this article today and start a bright new e-commerce future with a site that dazzles search engines and consumers!

Rain POS provides all the tools you need to easily and regularly maintain your website with user-friendly content management features. Take a look here.

Sherene Funk is the author of the contemporary romance Autumn in Your Arms and two small business e-books. She is a voracious reader who owns more books than she can ever read in this lifetime. A graduate of Brigham Young University, she worked in advertising for many years before moving to her current writing position at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with small business owners.

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