3 Ways Your Small Business Can Deliver a Modern Retail Experience That Keeps Customers Happy

Gone are the days when optimizing for mobile users was an option.Today, most searches are made on mobile devices, so you need to adjust accordingly to provide customers with modern retail experiences.

While it’s not enough to simply update your website to a mobile-friendly platform, it’s an essential step on your way to increasing revenue this year and beyond. You’ll also need to supercharge your selling processes across multiple channels of the customer experience. Read on for 3 key ways you can deliver phenomenal retail experiences to your customers:

1. Update Purchasing System to Cater to Modern Consumers

There’s no question that a warm smile, a friendly hello, and thoughtful care all contribute to customers returning to your store. But you also need to have efficient equipment in place that can offer customers a quick and pleasant purchasing experience, with accurate inventory data that provides them with the product information they want to know.

By investing in reliable business tools, such as an all-in-one, integrated POS and website system, you’ll be able to easily manage everything from inventory, sales and customer accounts, to vendors, purchase orders and rewards all in one system.

From better cash flow to improved customer service, the right selling tools will help you deliver stellar customer experiences that keep them coming back time and time again.

2. Use Sophisticated Technology to Streamline the Customer Experience

In today’s sophisticated digital age, you can’t keep using the same old technology systems you’ve used in the past. Mobile devices, like tablets, now offer engaging features that can improve the customer experience by speeding up service and sales transactions.

Forbes cites an excellent example of how tablets streamline operations for retailers. In an article on the innovative eyewear company, Warby Parker, Forbes points out that it wasn’t just their vintage-inspired prescription eyeglasses that contributed to their raging success:

“The most important use of customer-visible technology at Warby Parker is to streamline the purchasing process. Every sales associate not only carries a tablet, but is lightning-fast at using it as a POS (point of sale) device. Being rung up for a sale this way is so unobtrusive for the customer that you almost don’t know that it happened, until you walk out the store with your oh-so-hip pseudo-hand stitched Warby Parker bag in your hand.”

When you incorporate the use of tablets as sells tools, you can streamline the checkout process to improve the customer experience, along with being able to access vital inventory, customer, and vendor information that will make your job a lot easier.

3. Invest in Cloud-based Software That Gives You Access Anywhere

With cloud-based software, you can have access to and manage operations from anywhere, allowing you to check on sales reports and inventory status in any location that has Internet.

Having your website inventory powered by your cloud-based point of sale means that you’ll never have to worry about how your products are being represented online when customers Google your store. That’s important because shoppers like to research online first before heading to the store to make a purchase.

Whatever system you decide to use for your point of sale and data management, make sure you’ll be able to process transactions and access store data even when the internet goes down. To keep operations going—and customers happy—you need to have an alternative solution that will keep the lines moving!

Positioning your business with the tools and technology that can keep up with fast-changing demands is critical if you want to keep your customers happy. So aim for a dynamic software system that will make your life—and the life of your customers—as easy and pleasant as possible.


“In today’s economy,” says Huffington Post, “consumers are more demanding and more sophisticated than at any time in history. … ew and evolving information channels and rising customer expectations have created a complex consumer landscape…”

Updating your selling tools and technology will not only keep your business competitive, but it will also significantly increase your efficiency so you can deliver exceptional modern retail experiences that keep customers coming back to your store.

See our cloud-based, all-in-one system for yourself.

Also published on Medium.

Sherene Funk is the author of the contemporary romance Autumn in Your Arms and two small business e-books. She is a voracious reader who owns more books than she can ever read in this lifetime. A graduate of Brigham Young University, she worked in advertising for many years before moving to her current writing position at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with small business owners.