As marketers have turned to email marketing as their primary tool for generating new leads, it has grown more and more competitive. With the power of emails, you can both create new leads while nurturing past customers. While you should personalize your marketing campaigns to the specific needs of your business, there are several strategies that you can rely on to create new leads. Listed below are three email marketing strategies that have been proven to be effective in drawing in more leads.
One: Be Concise
One of the most-effective strategies for email marketing is to be concise and send only valuable content. Keep it simple and strong so that readers are always discovering something new about your company. Make sure that your content is powerful and to the point as you want to quickly grab and retain a reader’s interest.
Similarly, you should ensure that the core message of your emails is scannable and easy to read. Never overwhelm the reader with long, unclear sentences and paragraphs of text. Instead, distill the core message that you are attempting to communicate into a few, punch subheads. You can also consider including lists along with highlighting key bits of information that will draw in clicks.
All emails should be easy-to-read on mobile devices which makes it even more important to stay concise. A number of recent studies have revealed that most people open emails on their phones. As a result, they may be less inclined to read through long paragraphs of meaningless information. Communicate the heart of your company in as few words as possible to ensure that you are converting the most leads.
Two: Market Segmentation
You should always be striving to understand the core audience that is opening and reading your emails.
“Through market research and data analysis, you can begin understanding the makeup of these audiences. Then, you can begin personalizing emails to specific audiences and markets. By relying on market segmentation, you can avoid wasting money on delivering email advertisements to audiences who will not read them. Instead, you can maximize both your time and money in personalizing emails to exact audiences.” Sam Willis, Business Writer and Contributor from Raincatcher
Most of all, you should always avoid blanket emails. If you send everyone the same generic, boring information, then they will be less likely to visit your website and even purchase a product. While you may be spending large amounts of money on marketing, your return on investment could be extremely small. This is where market segmentation can help.
Three: Use A/B Testing
Finally, as you begin implementing these new strategies, you may consider using A/B testing to discover which strategies work best for your company. A/B testing is unique in that it allows you to analyze the email marketing campaigns you have used in order to determine which ones work best in generating clicks and sales. By establishing your target audiences along with the information you will include in your emails, you can then set up a specific A/B test campaign. With the help of A/B testing, you can further avoid wasting time and money on marketing campaigns that are less effective. Instead, you can quickly determine what works best for your company and further personalize emails.
Email copy can be extremely valuable in converting new leads as well as boosting sales. A well-planned campaign can change the entire course of a company and lead to long-term, sustainable sales. By taking time to understand and implement these strategies into your own business, you can begin pursuing new customers without wasting your time and money.
Once you’ve nailed all three tips down to a tee, you can then automate the entire process. One way of doing this is by using top notch an email marketing tool that provides you real time data on how leads are being converted, send scheduled follow up emails promoting your products or services and segmenting your current customer list.