3 of the Most Recent SEO Statistics You’ll Want to Know for 2020

The online digital world has come a long way since the early 90’s. Technologies are rapidly growing, AI and machine learning are becoming smarter, with backing from companies like Google and Amazon, who both continue to push new boundaries and open up their vast network of computing power.

The swift evolution of digital marketing can make your head spin, and that’s exactly why you need to be aware of the most recent SEO statistics. While there are hundreds of new statistics available, we’ll be highlighting 3 key takeaways from 301+ SEO statistics:

1. Organic traffic is responsible for 51% of all website traffic

This statistic is very interesting simply because it defines all previously available information by advertising companies like Facebook, and Google themselves. The common misconception that “you need to spend money to make money” isn’t true based on this statistic.

“Organic traffic is the most important form of traffic you can get to your website. It is more important than paid traffic, Facebook traffic or traffic from other social media networks. The reason is simple: Organic traffic is targeted. Users typing a query in a search engine have a very specific intent and if you can provide them with a solution or answer to their question, you will more likely gain a new customer, email subscriber or follower.”

~ Reliablesoft.net

Organic traffic is free to generate and free to obtain. By following very basic fundamental rules, you can obtain organic traffic that converts 5.66 times better than paid advertising options.

“Organic traffic is important because it increases website trust and this has a number of additional benefits. Users trust Google and websites that rank in the top positions of Google organically are trusted by users. This means that is more likely to convert an organic visitor than a visitor coming from Facebook or other medium.”

~ Reliablesoft.net

2. 43% of people click on a given result based solely on the meta description

While titles generate a lot of power, your meta description plays a huge role in your CTR (Click-through rate). Furthermore, recent tweets from head search result staff at Google indicate that the CTR is instrumental in helping  you rank higher in search results. Making it into the top position means you can generate between 24 – 34% of all clicks.

According to WordStream, the meta description has one central value: it acts as organic ad text. This means that when your ad ranks for a keyword, Google and other engines will often show the meta description as a summary of the page.

“A compelling meta description has the power to raise the click-through rate of your organic search results.”


If more people are seeing your page in the search results and clicking through to land on your site, you get more traffic, even if your ranking stays the same.

3. The average word count of websites on the first page is 1890

As far back as 2012, serpIQ conducted a study involving more than 20,000 keywords. The results showed that the average content length of each of the top 10 results was more than 2,000 words. The average number of words for the content in the #1 spot was 2,416. 

More recent statistics show that long-form content is still effective in the search results. Going forward, if blogging and content marketing is a strategy you’re using to increase organic search, consider writing detailed, in-depth articles above 1890 words. This will improve your likelihood of ranking on the first page.


SEO is an important part of any digital marketing strategy for businesses big or small. The problem is trying to keep up with all the changes that arise due to evolving technologies!

To help you stay current with all the latest SEO data—located all in one place—take a few moments to check out 301+ SEO statistics.

Here’s to your SEO success!

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Brodey Sheppard is one of Australia's leading digital marketing specialists focused on data. Having worked for some of Australia's largest companies in a multitude of industries he took his passion of helping small businesses generate big returns online using digital marketing.