Maybe you’ve decided not to use Twitter to promote your business because you’ve heard that the number of Twitter users are much lower than those on Facebook. Or, maybe you feel that social platforms such as YouTube would be better for increasing your online visibility.
Whatever your reasons, it might interest you to know that according to Brandwatch, there are 310M monthly active users on Twitter. Furthermore, the average number of followers per user is 208. Based on these statistics, it’s not hard to see that Twitter’s potential to help you build brand awareness and is huge.
But if that doesn’t convince you, here are two more awesome reasons you should be using Twitter to grow your business:
Twitter Helps You Connect With and Engage Customers
“Twitter is a social platform where users can connect with their interests to share and learn information.”
Source: Adweek, Infographic
Connecting with your target audience, suggests Kissmetrics, all comes down to appealing to their interests, what they like to do, what they need to learn, and so forth. By “listening” to what your customers are saying, you’ll gain valuable feedback that will help you improve the quality of your products and services. Market Hub also recommends sending potential customers a personal message after they’ve followed you as a way of increasing trust and appreciation.
Did you know that 40% of Twitter users rarely post anything, but primarily consume content there? That makes Twitter a great tool for keeping your customers and followers updated on the latest industry news, plus promotions or sales your business is having. With Twitter, you can also share important information with your customers when it matters most, whether it’s about special holiday sales or upcoming workshops with a visiting guest speaker.
Additionally, with Twitter’s unique platform, “you can reach out to your customers at any moment rather than wait for customers to send you emails or phone calls with feedback,” says CIO.com. In this way, Twitter is a powerful form of customer service that allows company representatives to quickly get back to customers with answers to their questions and concerns. This is crucial in a society where, as Social Media Examiner puts it, “people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.”
Fair warning…customers will expect quick responses on Twitter, as they do with other social media channels.You may even want to create a team of full-time employees who are dedicated to the task of responding to current and potential customers. JetBlue is a good example of a business known for being extremely responsive to customers. Follow their lead and establish a solid social media plan that can satisfy customers in a timely and efficient manner.
Aside from helping you better connect and engage with customers, Market Hub notes that Twitter can also be a great tool for building a community. Twitter chats provide you with the opportunity to connect with customers in a dramatic way, while improving the odds of getting Retweets and favorites. This is a simple way to increase your company’s visibility and acquire more customers. Twitter chats also provide you with a means to understand the views and needs of participants. Armed with this knowledge, your company can significantly improve upon your products and services.
Twitter Expands Your Marketing Opportunities & Helps You Increase Sales
Engaging your customers is just one part of growing your business. Market Hub points out that Twitter also allows you to spy on your competitors by “listening” to customer feedback and complaints they share publicly with your competitors.
To improve your marketing efforts on Twitter, collect this competitor information in an Excel spreadsheet and analyze it on a regular basis with your team members. Then set a plan in motion to implement improvements of your products and services.
Yes, compiling data will take some time and effort. But the payoff can give you a huge advantage over your competitors. Plus, there are tools—like Hootsuite and Mention—that can reduce the “hunting and gathering” process.
Along with acquiring valuable information on your competitors, Twitter provides many opportunities for marketing. As an added bonus, Tweets are indexed by Google, so they’ll help you with search engine optimization, as well.
By using Twitter for marketing, you can communicate with followers from around the world, alleviating distance barriers. Social media expert, Rebekah Radice is a good example of a business owner who knows how to use Twitter marketing the right way. In addition to promoting her products and articles, she also uses Twitter to share relevant content from around the web.
And guess what? You don’t have to pay to use Twitter! In fact, unless you want to invest in Twitter advertising, or some of the advanced tools and apps they offer, you’ll pay nada for marketing. Simply draft a catchy 140 character elevator pitch, click the button on your mouse, and voila! You’ve now reached out to all your online followers at no cost to you.
Free advertising is just one of the many perks of using Twitter. But that benefit magnifies in importance when you consider the following statistics found on Market Hub:
- 60% of users are more likely to make a purchase or recommend a product after following the brand on Twitter
- 50% of users are more likely to buy or sign up for services from the brands they follow on Twitter
No matter what you’ve felt or thought about Twitter up to this point, reconsider the statistics. Twitter has been proven over and over again to be an effective way to connect with and engage customers.
But being on Twitter “isn’t just about being social,” says Market Hub, “…it’s also increasing the opportunity to make more sales and grow your revenue.”