In a marketplace dominated by content marketing, video is capturing and captivating the online audience by storm. In fact, according to an infographic created by Cloudswave, 75 million people in the US watch videos online every day, and almost 40% of all video is watched on a mobile device.

With statistics like that, it’s not hard to accept Cloudswave’s prediction that video marketing will soon be the norm in advertising. And apparently, that’s not a bad way for businesses to make a profit. At least, that’s the word from Diode Digital who discovered that video is a 600% more effective marketing tool compared to print and direct mail combined.

Cloudwave’s infographic, The Importance of Video Marketing, is full of useful insights to help business owners understand how video marketing can play an important role in making great profits and boosting ROI.

Here are a few highlights:

  • Customers watch an average of 13.2 million video ads per day
  • Videos on Facebook Business Pages increases end user engagement by 33%
  • Embedded videos on websites can increase traffic up to 55%
  • Merely mentioning the word “video” in the subject line of an email can increase open rates by 13%

Why should these statistics matter to your business? As The Web Video Marketing Blog points out:

“Video marketing is profoundly impacting today’s consumer and any business would be foolish not to allocate a large part of their marketing budget towards web video production and distribution of video content across all marketing, social media and email channels and onto website and intranet portals.”

Still not convinced that video can help you grow profits and boost ROI? Check out the data in Cloudswave’s handy infographic below. All the evidence is there to confirm that video is indeed the new marketing medium king…if you know how to wield it well.


About Author

Sherene Funk

Sherene Funk is a voracious reader who owns more books than she can ever read in this lifetime (but that doesn't stop her from collecting more). A graduate of Brigham Young University, she has published several humorous non-fiction articles and worked in advertising for many years before moving to her current position as a writer on modern retailing at Rain Retail Software.

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