In this day and age, your customers are most likely doing research online before they buy from you. Interestingly, LinkedIn found that decision makers read at least 10 pieces of content before settling on a purchase decision.
That’s why it’s important that you’re reaching your audience in the right places and providing them with the content they want to read. LinkedIn can help with that. B2B buyers are increasingly looking to LinkedIn for the content they need to move forward in their purchasing journey.
People may be spending time on other social media networks, but they’re actually investing time on LinkedIn. This means that they’re actively looking for content that helps them solve a professional problem. If your content fits their criteria, the results can be pretty significant. That’s the word from studies that show that an impressive 80% of B2B leads come from LinkedIn.
Posting great content on LinkedIn can lead B2B decision makers back to your site. On average, points out LInkedIn, 46% percent of social media traffic coming to B2B company sites is from LinkedIn.
Additionally, LinkedIn provides advanced audience targeting capabilities so you can make sure that your increased traffic contains the users most likely to convert into leads. In fact, approximately 79% of B2B marketers say that LinkedIn is an effective source for generating leads.
Not convinced that LinkedIn is an ideal place to reach and engage your target audience? Check out the infographic below for more stats that prove the social platform’s marketing value: