Since the beginning of 2017, Google has been working on making the web a more private and secure place.

According to Search Engine Journal, more than 50% of all the desktop page loads are now served via HTTPS. Additionally, most Top 100 websites, including Amazon, Facebook, Twitter, Wikipedia, and all Google sites, use HTTPS. In fact, as stated on TechCrunch, at least half of the web’s traffic is now encrypted.

Is your website lagging behind?

If so, here are 4 important reasons why you should make the switch to HTTPS now:

4 Reasons to Change to HTTPS

1. To Prevent Chrome From Flagging Your Website With Non-Secure Warnings – As one of the biggest advocates of HTTPS, Google has a powerful means of encouraging the use of HTTPS. You know it as Chrome, the most popular web browser in the world. The first step Google took was to have the Chrome browser flag websites that collect passwords and credit cards with a “Not-Secure” warning.

As of October 2017, the “Not secure” warning will also be applied to any non-SSL websites where users enter data, as well as all websites visited while in incognito mode. This warning is displayed using the letter “i” if the website doesn’t use HTTPS.  Websites using HTTPS will show a green lock, indicating that users can trust the page.

2. Because You’ll Rank Better in the Search Engines – In 2014, Google tried to persuade webmasters to switch to HTTPS, giving secure protocols a stronger ranking signal as motivation. Since then, encrypted sites have received a boost in rankings over unsecured ones.  Surprisingly, that motivator didn’t produce the desired results, leading Google to force the issue by penalizing HTTP sites with lower rankings.

The next time you’re debating a switch to HTTPS, consider this: if you and a competitor are battling for a prime spot in the search rankings, having https in your domain could make the difference in bumping you up to the top of the list.

3. To Allay Consumer privacy concerns – According to Bigcommerce survey statistics found on Small Business Trends96% of Americans shop online, but 65% of their shopping budget is spent in stores. Among the various reasons for this is the fact that consumers have privacy concerns. In fact, the BigCommerce study revealed that 58% of consumers won’t make online purchases due to worries over security.

4. Because HTTPS is Faster – While data protection is obviously the biggest advantage of HTTPS, sites that use it also enjoy significantly faster load times. As Search Engine Journal points out, tests conducted on HTTP vs HTTPS.com discovered that the unsecured version of the page loads 334% slower than HTTPS.

This is crucial if you want your website to be optimized for mobile search. According to BrightLocal Google’s AMP ensures that content loads faster on mobile devices, but it needs https to work. Today’s modern browsers, along with most progressive web apps, require https to perform properly. That means if you haven’t made your website https friendly yet, it’s only a matter of time before it’s no longer an option.

Conclusion

HTTPS is currently the standard for secure sites. Webmasters who haven’t made the switch to the secure protocol are losing ground and jeopardizing the trust of their users. Chrome’s flagging HTTP sites with “Not Secure” icons is just one of many changes Google is making to better protect the privacy and security of user data.

If you want to be successful in Ecommerce and local search, there’s no reason to put off HTTPS any longer!

Here’s to a secure and successful future!

About Author

Sherene Funk

Sherene Funk is a voracious reader who owns more books than she can ever read in this lifetime (but that doesn't stop her from collecting more). A graduate of Brigham Young University, she has published several humorous non-fiction articles and worked in advertising for many years before moving to her current position as a writer on modern retailing at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with other small business owners through informative articles that address their unique needs.

Share This