After spending hours preparing a class schedule, finding qualified instructors, setting up prices, and organizing class materials, it’s always a disappointment when the turn out isn’t what you’d hoped for. So, what can you do to make your classes more appealing and increase registration?

Create Classes with Your Students’ Interests in Mind

Do your classes excite your students and cater to their needs?

Do your classes excite your students and cater to their needs?

While it may be tempting to create programs that you love and really want to teach, it’s more important to be in tune with your students’ interests. When you truly understand what they’re looking for, you can offer classes and activities that address their learning needs in an engaging and educational way.  

Ask your students what classes they’d like to see you offer and ask them for feedback on the classes you’ve already held. Consider their suggestions carefully and use that knowledge to improve upon them. Pay close attention to the classes you get the most compliments on and plan more like them.

By asking consumers and customers for feedback, you’ll glean relevant information about your demographic that will aid you in marketing your classes more effectively. You’ll also have the insight you need to customize classes according to the interests of your potential students.

Collaborate or Partner with Local Experts

Enrich your class experience by inviting local experts to share their knowledge and skills.

Enrich your class experience by inviting local experts to share their knowledge and skills.

You might be surprised by the immense amount of talent to be found in your local area. And chances are, those talented people would love to share their experiences and skills with your students. Local experts can bring a fresh perspective and more enriched learning to your classes. Who doesn’t want to be inspired by the knowledge and personal success stories of one of their “own”? And who knows…they might even bring a host of fans along with them, so you have the potential of attracting more class attendees! Either way, involving local experts will boost interest and create a sense of community.

Use Multichannel Marketing 

Students more likely to enroll when your classes are mentioned in several different places.

Students are more likely to enroll when your classes are mentioned in several different places.

With the Internet, you have a host of effective marketing mediums at your disposal that make it easier than ever to communicate with potential customers. You can simultaneously market to a variety of people through email, print, ecommerce, mobile, and social media, capturing the attention of consumers who utilize multiple channels in their buying process.

According to Marketing-Schools.org, consumers who use multiple buying channels tend to purchase 30% more than those who prefer to interact through a single channel. Likewise, students are more likely to enroll when they see that your classes are mentioned in several different places.

Offer Irresistible Incentives to First Time Class Goers

Everybody loves freebies and discounts, and there’s no reason you can’t entice new class members with some irresistible deals.  

Offer irresistible incentives for potential class members.

Offer irresistible incentives for potential class members.

For example, invite those enrolled in your class to bring a friend for half-price. Not only are you increasing awareness of your brand through a trusted source, but you won’t lose out on anything if the space would otherwise have gone empty. Additionally, consider offering special discounts on store products or services to those attending your class and/or throw in a free bonus gift to early bird registrants.

Another way to encourage class attendance is to offer loyalty incentives that encourage class members to spread the word and provide you with referrals.

Make it Super Easy to Sign Up for Your Classes

Provide quick and easy methods for class registration and payment.

Provide quick and easy methods for class registration and payment.

Provide customers with more than one way to sign up for your classes. Some consumers are hesitant to make payments over the Internet, while others prefer making all their transactions online. When you provide multiple channels for potential students to sign up for your classes, you’ll capture a larger demographic.

Additionally, if interested parties can quickly and easily pay for a class as they check out at the register or reserve their spot by simply clicking a button online, the convenience of your class registration process may encourage potential students to enroll.

Focus on Your Students to Boost Class Registration

If you want to sell out your classes and workshops, shift your focus to the learning needs and creative interests of your potential students. Ask for feedback, involve local experts, advertise across multiple media channels, and make it super easy for people to register for your classes.  

As you continue to customize your classes to your customer demographic, they will naturally gravitate to your programs because they appreciate the thoughtfulness you’ve invested on their behalf.

Interested in learning how to easily manage your classes? Contact Rain today to see what a cinch it is to create classes, upload them to your website’s calendar, and finalize class registration and payment transactions in store or online.

About Author

Sherene Funk

Sherene Funk is a voracious reader who owns more books than she can ever read in this lifetime (but that doesn't stop her from collecting more). A graduate of Brigham Young University, she has published several humorous non-fiction articles and worked in advertising for many years before moving to her current position as a writer on modern retailing at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with other small business owners through informative articles that address their unique needs.

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