“Some of the most successful businesses have one thing in common—great customer service,” says Desk. “Great customer service is a differentiator that can’t be bought; it’s a competitive advantage that can only be earned.”

Improving the customer experience also increases customer loyalty, satisfaction, and retention, which, in turn, leads to a better bottom line.

We’ve gathered some of the best customer service quotes out there to help small retailers excel at providing the best customer experiences on the planet:

 

  1. “Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong.” – Donald Porter
  2. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
  3. “The goal as a company is to have customer service that is not just the best, but legendary.” – Sam Walton
  4. “When people call our call center, our reps don’t have scripts, and they don’t try to up-sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers.” – Tony Hsieh
  5. “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.” – Lauren Freedman
  6. “Make a customer, not a sale.” – Katherine Barchetti
  7. “Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.” – Tony Hsieh
  8. “Go beyond merely communicating to ‘connecting’ with people.” – Jerry Bruckner
  9. “Courteous treatment will make a customer a walking advertisement.” – James Cash Penney
  10. “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni
  11. “We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing.” – Tony Hsieh
  12. “The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” – Shep Hyken
  13. “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi
  14. “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” – Steve Jobs
  15. “We have entered the era of the customer. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.” – Jerry Gregoire
  16. “Revolve your world around the customer and more customers will revolve around you.” – Heather Williams
  17. “Every company’s greatest assets are its customers, because without customers there is no company.” – Michael LeBoeuf
  18. “Customer service is the new marketing.” – Derek Sivers
  19. “Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can’t see it but it’s happening, daily.” – Seth Godin
  20. “There are many who subscribe to the convention that service is a business cost, but our data demonstrates that superior service is an investment that can help drive business growth. Investing in quality talent, and ensuring they have the skills, training and tools that enable them to empathize and actively listen to customers are central to providing consistently excellent service experiences.” – Jim Bush
  21. “No amount of advertising can repair the damage done by failing to properly address a customer’s concern.” – Albert Schindler
  22. “Getting service right is more than just a nice to do; it’s a must do. American consumers are willing to spend more with companies that provide outstanding service — ultimately, great service can drive sales and customer loyalty.” – Jim Bush
  23. “Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’” – Brian Tracy
  24. “Don’t reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. Make it your mindset.” – Robert Spector

About Author

Sherene Funk

Sherene Funk is a voracious reader who owns more books than she can ever read in this lifetime (but that doesn't stop her from collecting more). A graduate of Brigham Young University, she has published several humorous non-fiction articles and worked in advertising for many years before moving to her current position as a writer on modern retailing at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with other small business owners through informative articles that address their unique needs.

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