“The rising importance and constant evolution of digital marketing have made it increasingly critical as a part of any business marketing strategy…and that devotion to online efforts is only amplified by the advent of social networks…”  ~ Element Three

In today’s competitive retail environment, small and medium businesses must keep up with the evolution of modern technologies in order to stay ahead of the competition and grow their respective companies.

According to an infographic created by Digital Marketing Philippines, Brick-and-mortar companies are switching their business models to an online one or augmenting current marketing strategies with digital marketing methods in an effort to capture the ever growing and profitable online marketplace.

Digital Marketing Philippines goes on to say that Digital Marketing can help business owners make sense of proven techniques that attract highly targeted traffic and get results:

“…The process of attracting targeted audiences online will spell the difference between a successfully thriving – and a failed one…In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.” ~ Digital Marketing Philippines

Fourth on the list of the infographic’s 12 Reasons Why Digital Marketing Can Help You Grow Your Business is the fact that it helps generate better revenues. Here are the promising stats:

  • Companies using digital marketing strategies have 2.8 times better revenue growth expectancy than those that don’t.
  • Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.

To put it simply, “Internet is rocket fuel for growth for small and medium enterprises.”

Read on for 11 more reasons why using digital marketing is a highly effective marketing channel that will help you grow your business:

About Author

Sherene Funk

Sherene Funk is a voracious reader who owns more books than she can ever read in this lifetime (but that doesn't stop her from collecting more). A graduate of Brigham Young University, she has published several humorous non-fiction articles and worked in advertising for many years before moving to her current position as a writer on modern retailing at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with other small business owners through informative articles that address their unique needs.

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